In late-2019 my La Marzocco USA colleagues and I started planning a booth design inspired by sustainability-in-coffee, care for the earth, and the solar-powered La Marzocco factory in Florence, Italy. (That’s right, all La Marzocco machines are built entirely with solar power!)

The booth design borne from this idea also incorporated elements of Scandinavian minimalism and mid-century modular design. After 2 years of living in a pandemic, it was surreal to finally see this 360° bio-degradable / recyclable booth, made almost entirely of wood and cotton(!!!) come together in real life, after only envisioning it on-screen and in my head for 2 1/2 years.

The booth was featured as a memorable booth by coffee media giant,
24x30" Poster to give show attendees a schedule of the guest roasters taking part in our "True Artisan Cafe" - a spotlight on the top roasters in the country given 2-hour time slots to serve their coffee. This is often one of the most ideal locations to obtain a delicious cup of coffee or espresso at the convention center.
9x16 Instagram Stories to showcase La Marzocco featured products and guest roasters taking part in guest barista spots in our booth.
Instagram Posters to announce our presence at the first U.S. Specialty Coffee Expo in 3 years. La Marzocco featured new products in the 2nd panel of this carousel.
Mailchimp Newsletter headers to showcase La Marzocco featured products and presence at the U.S. Specialty Coffee Expo.
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