MiiR X Summit 2023 Event Branding
MiiR X Summit is an annual gathering built for MiiR customers, partners and ambassadors, MiiR X Summit connects, educates and inspires through authentic interactions and experiences.
To design the Event Branding for the 2nd Annual MiiR X Summit, I was given a directive to incorporate an an existing "X" event logo with a selection of 4 MiiR drinkware colors (red, yellow, blue, green) and a theme of Pacific Northwest imagery of sun, mountains, and water. I used this imagery and color palette as a jumping-off-point to establish a graphical system using product images, thematic textures and patterns, and adding depth by bringing in additional product colors.
My biggest opportunities to create a splash for attendees, was to utilize steel bars attached to the concrete walls of the MiiR X event space. My idea and concept was to weave long paper banners of illustrated graphics in between these steel bars, to "take over" a large amount of space featuring MiiR product, in a fun and memorable way. These banners were layered with sun, mountain, and water imagery with nods to MiiR's focus on "Coffee Outside," their outdoor / camping lifestyle brand, and hydration.
125 linear feet of paper banners were printed for a low-cost and fully recyclable installation that accomplished my goal to "take over" this large event space without being distracting.
Coffee Village + Lounge Signage
In addition to designing the MiiR X Summit Event Branding, I helped organize a 5-station Coffee Village setup for different partners to feature MiiR Coffee Brewing Gear including:
The New Standard Milk Pitcher (espresso station with Methodical Coffee and Madcap Coffee)
The New Standard French Press (brewing station with Merit Coffee)
The New Standard Carafe and Pourigami (pourover station with Kula Project)
The New Standard Moka Pot (brewing station with product co-developer, Don Carvajal)
Terraform Cold Brew (cocktail shaker set and serving station with Propaganda)
To create an eye-catching display that would guide guests to each individual station, I developed three 6-foot tall reversible printed signs, designed to be a backdrop for tall tables set up for 3 of the 5 stations. The remaining stations setup on a nearby counter had table-top signage to showcase each product being used.
The three 6-foot tall reversible signs were designed to be flipped around during the event program, after Coffee Village had ended. These signs featured illustrations consistent with the paper banners in the speaking hall, and created a splash of color upon entry into the venue. All signage was printed on fully-recyclable corrugated Falconboard.
Signage, Program, and Map
In addition to creating dozens of miscellaneous directional and informational signage to fit with the MiiR X Summit brand assets, I designed a printed Program that included a Schedule of Events, Speakers, and locations of special dinners and breakout sessions. The Schedule and Map were color coded by speaker, category, and location.
