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Pennants were hidden in coffee booths throughout the festival, and attendees could find the pennants and record their drink experience at that booth, to complete a scavenger hunt. Attendees to completed the scavenger hunt could return to the La Marzocco booth to receive a printed jersey and La Marzocco shoelaces.
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Los Angeles Coffee Festival took on a color palette to appeal to both Lakers and Clippers fans.
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9x16 Instagram Stories to showcase La Marzocco contests and guest roasters taking part in the New York and Los Angeles Coffee Festival shows.
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