Pennants were hidden in coffee booths throughout the festival, and attendees could find the pennants and record their drink experience at that booth, to complete a scavenger hunt. Attendees to completed the scavenger hunt could return to the La Marzocco booth to receive a printed jersey and La Marzocco shoelaces. 
Los Angeles Coffee Festival took on a color palette to appeal to both Lakers and Clippers fans. 
9x16 Instagram Stories to showcase La Marzocco contests and guest roasters taking part in the New York and Los Angeles Coffee Festival shows. 
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