La Marzocco USA Covid-19 Social Campaign:
Support Coffee
In early-2020, La Marzocco USA developed a single-strap cloth mask to send to baristas working on the frontlines during the Covid-19 pandemic. The soft material was dye-sublimination printed with a customized barista themed fabric pattern, and promoted on Instagram with a sign-up form for cafes to receive packs of 10 to provide to their staff.