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When La Marzocco, the Italian espresso machine maker, launched a luxury sub-brand to produce fully artisan, customized, limited edition espresso machines, I was tasked with a project to place a brochure in the hands of those new to the idea.
Knowing the audience of Officine Fratelli Bambi would be drastically different from the traditional blue collar La Marzocco customer, I utilized beautiful film photography by Sven Hoffman taken in the OFB factory to present a more austere look.
I chose a square format tri-fold brochure that would unfurl to reveal dramatic detail shots of these luxury machines being built, and a full explanation of the unique offering of this special sub-brand — to prevent confusion between existing customers and those with the means to invest in a unique, one-of-a-kind espresso machine for their collection.
![](https://cdn.myportfolio.com/eddaf9f625483241ddb69583101d04e4/a257d073-ef4d-4d01-8f02-151e63464667_rw_3840.jpg?h=157df09fc90e8345acaf1e2188453a01)
![](https://cdn.myportfolio.com/eddaf9f625483241ddb69583101d04e4/86dbe0e2-bef3-483a-a400-45a80c30504f_rw_3840.jpg?h=6f370a5a185bba455d4a76c06690c6af)
![](https://cdn.myportfolio.com/eddaf9f625483241ddb69583101d04e4/81dce4a3-fe11-41b7-a16a-a2ceee11eea6_rw_3840.jpg?h=ed9e319999568611be1131d7707516c7)
photos by Sven Hoffman for La Marzocco